Salve Regina University today unveiled a comprehensive multi-media
display presence at T.F. Green Airport as part of a 5-year partnership
with Clear Channel Airports, the world’s leading marketer of airport
advertising.
The installations include a 40-inch LCD screen in the north baggage
claim area that will feature continually updated university messaging
and communications presented in a digital loop, as well as a
32-square-foot tension fabric display in the south baggage claim area.
Also in the works is placement of a fully rigged university sailing team
boat on the airport’s upper departure level.
The airport displays are part of Salve Regina’s ongoing marketing
efforts to build public awareness of the university’s academic programs
and to highlight the institution’s impact in the region and beyond. All
content for the displays is being produced by the university relations
office with a slant toward interesting facts about Rhode Island as well
as notable achievements involving Salve Regina’s students, faculty and
historic campus.
“I am very excited by this new opportunity to showcase the work and
success of our University community as well as to celebrate some of the
facts that make Rhode Island the place it is,” said Jane Gerety, RSM,
Salve Regina’s president. “With nearly four million passengers annually,
TF Green has provided a wonderful venue for us to both inform and
entertain those who are waiting in the reception and baggage claim
areas. It truly is a unique collaboration and we have many new forms of
content planned for the duration of our partnership.”
“We are pleased to partner with one of Rhode Island’s finest
institutes for higher education,” said Peter Frazier, Interim President
& CEO, Rhode Island Airport Corporation. “Salve Regina is rich in
history and its dynamic displays will certainly enhance the visitor
experience at T.F. Green Airport.”
The media project bolsters Salve Regina’s presence in Greater
Providence. Last fall, the university opened its 12,000-square-foot
Center for Adult Education on Metro Center Boulevard in Warwick, where
classes are offered year-round.
Founded by the Sisters of Mercy in 1947, Salve Regina is a private,
coeducational university offering a comprehensive and innovative liberal
arts education in the Catholic tradition that fosters the development
of each student's distinct and individual talents. Accredited by the New
England Association of Schools and Colleges, the University enrolls
more than 2,600 undergraduate and graduate students from across the U.S.
and around the world.
Clear Channel Airports is a division of one of the world’s largest
outdoor advertising companies, Clear Channel Outdoor Holdings, Inc.